Google : The world's largest web hosting company?
Is Google planning to become the world's largest web hosting company?Google is already 'web host' to at least a million bloggers. Probably at least half of them wish they could switch to a provider with more options and get a personal domain name. But the reason they signed up with Google's Blogger in the first place was because it was so easy to start blogging. And they fear jumping ship and starting over with the unknowns of other blogging software.
Wouldn't it make sense for Google to cash in on this huge growing base of bloggers? Google need only offer these people an option to move up to a higher-end package including their own domain name. Would not hundreds of thousands of Bloggers jump at the chance to pay a few bucks a month and upgrade painlessly?
With Google Base, Google is enticing even rawer newbies to have a web presence. We can expect millions of people worldwide to try selling something (or promoting their skills) effortlessly on Google Base within the next year or two. Might Google have plans to be there for the next step these people will want to take after they get their feet wet with their first online presence?
Everyone says web hosting is a low-margin, unsexy business. But Google's got so many synergies to propel this into something greater that it could single-handedly change the nature of web hosting. The majority of new bloggers are young people. Bloggers will make wonderful and loyal life-time customers if Google seduces them at the front-end.
Google has just raised another four billion for spending money. Could they be thinking of using some portion of this to buy one of the better web hosting companies with domain registrar capabilities?
Google is also said to be investing heavily in power-line internet access options and in what some people think is a plan to build a private internet network. Could becoming the world's largest web-hosting company be the alternative but actual plan?
Almost everyone is online these days. But it's still a tiny minority that have their own website. This is bound to change in the next five to ten years. Everyone will soon have a website, even if very basic, just as everyone now has a telephone listing. And would not Google be there, at the base, to help people jump on and pay along?





3 Comments:
Google is already a domain registrar, and why would they want to buy a web hosting company when if they set up a new one, people will flock there just because it's Google?
I don't think that everyone will have a web page in the next 5 - 10 years. They told us that back in '98 (hence the inclusion of PWS in Win98). Almost 8 years later it still hasn't happened.
What's happening in Blogs is the same thing that happened with the web in general back in the early days of the web. Everyone scrambled to get a site on the net because it could be done. The result was 1000's of pointless pages with no information the public would want to see. The same thing is happening with Blogs. We're pretty close to saturation point, and I think the amount of blogs that exist will drop within the next 12-18 months, as people realise that no one is really interested in reading fluff.
Thanks for the correction. Yes, it's true that Google just became an ICANN-accredited Domain Registrar at the beginning of this year.
This means they can now sell domain names in top-level domains including .com, .net, and .org.
According to the source you cited (NetCraft.com) their competitors in this arena are Tucows, Go Daddy and Melbourne IT. These are the largest of a very small field of domain registrars. Even Yahoo, Hostway and Interland buy their domain names from domain registrars as they are not ICANN accredited.
So maybe Google will not bother with an acquisition, and will start their web hosting business division from scratch...
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