The next big leap for Adsense revenues

Google may be a multi-billion company, but they are still extremely agile. With a bit of tinkering in their code, they still have the potential to more than double their revenues overnight.

As it stands now, often the ads you see on a page are not really relevant to the subject or to the reader's interests.

Google does not yet use 'flow tracking' but it's likely they will soon unroll this. Flow tracking will enable them to serve ads that are based on an analysis of what other pages the user visits. This will make ads much more relevant to the reader and should more than double current click-through rates.

I've seen very little discussion about Google's flow tracking capabilities, but the first big hint that this is coming soon is a German interview at Spiegel magazine (about Google's YouTube acquisition) with Google's Philipp Schindler. See the English summary here.

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The photo above is by jurvetson