Nstein: Another Search Engine Upstart

I came across a little company called Nstein Technologies recently. Their one year technical chart looks very promising, so I bought a few shares.

They've developed a search engine that employs semantic analysis software. For example, if someone wants to do a search such as "What investments have American companies made in European companies over the last three years?". the Nstein search engine can find very relevant results.

You can imagine what kind of irrelevant results would come up if you typed this into Google or Yahoo or MSN Search. These engines "would generate countless hits only based on keyword matching and requiring a great deal of time and effort to sift through."

Nstein has been working with IBM recently to help release the OmniFind Yahoo! Edition search engine. Their other blue chip clients include Time Magazine and the BBC.

This seems like a small gem of a company that could be bought out soon by one of the big search engines or maybe even more likely, one of the big traditional media companies.

Why would big media be interested in Nstein? Here's a clue from an interesting interview from earlier this week with their VP;

Mario Girard., the president and CEO of text-mining maverick Nstein Technologies Inc., predicts newspapers will survive in the future, but will be entirely custom-printed.

To accomplish this, the media will need a special tool to organize and index their content quickly so they can be sent to the right subscribers and offer more relevant ads.

This is where Nstein's semantic analysis software comes in. It reads through tonnes of data and creates a neat summary of it: what it's about, how important it is, and what's related to it.

"Nstein is the closest technology to the human brain when it comes to understanding text," Girard said.

Of course, since I now own a few shares, I'd love to see a bidding war take place soon. Their market cap is only at about $20 million now and sales are about $10 million a year. See the most recent news about Nstein Technologies and their stock chart here.