Watch out Nielsen Ratings...

Nielsen Ratings should keep a close watch on what's happening in the new TV world. This is the 'TV' that most young people are migrating to, but Nielsen is not there.

In fact, I'm not sure how much attention the senior TV executives are giving to this trend but it is bulldozing it's way along at a very fast clip.

Alx Klive recently got the excellent idea of creating a site featuring the most popular online video clips each week from four leading Internet TV sites. Here you can see all the most popular videos from across the Internet on one page.

Here are some of his observations about internet video rankings as they stand now;


1. YouTube and Google Video's most watched videos are not necessarily the best, or highest rated.

2. Google's chart in particular doesn't change a great deal from week to week.

3. Homemade karaoke-style versions of well known music videos are very popular.

4. Corporate types are beginning to seed videos on YouTube, particularly music and film promos.

5. The Digg and Videosift charts are generally more 'high brow' than YouTube and Google Video, and clips featuring Stephen Colbert or the Daily Show are extremely popular.

Video Clips to Promote Your Blog

Video clips are becoming the hottest new marketing tool in the book publishing industry. It's a logical new way to market hot authors and their new books. It's also very cost-effective as opposed to the typical writers tour of tv and radio stations.

Here's one example of a video clip promoting the new book due out in October by a popular and beautiful New York Times writer, Alex Kuczynski. Her book is a gossipy and critical tale about the growing popularity of cosmetic surgery procedures, especially in cities such as Los Angeles and Manhattan.

If the giant book publishing houses are finding video clips to be a great marketing tool for selling new books, just think what this implies for us much smaller publishers; - the bloggers.

And if the topic of your blog is such that it is very conducive to making a short, cheap and interesting video about it, than this could quickly lead to a lot of link generation and a big boost in search engine ranking popularity.