First TV Station Deal with Google
A television operator has just signed a deal with Google to place their content on YouTube and share advertising revenues with Google. Hearst-Argyle Television has local stations in Boston, Manchester, N.H., Sacramento, Calif., Pittsburgh and Baltimore. They will post local video content to dedicated YouTube channels.
"This innovative deal with Google and YouTube fits perfectly within our overall digital strategy of distributing our content on all three screens - the TV, the PC and the mobile phone," Terry Mackin, executive vice president of Hearst-Argyle, said in a statement.
Is this the door opening to the floodgates of other TV stations around the world who will start to see the benefits of such a deal with Google?
Google TV is here.





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